Released on: July 17, 2008, 4:09 pm

Press Release Author: JUZD

Industry: Apparel & Fashion

Press Release Summary: Luxury retailer, Holt Renfrew, will be the first retail chain
to unveil the JUZD Bamboo Streetwear collection from unknown Canadian designer, Jing
Liu. The collection, consisting of edgy graphics on an exclusive bamboo fabric, will
debut in stores as early as next week.

Press Release Body: Toronto, Ontario - July 17th, 2008 - Jing Liu may still be
unknown in the design world, but that's about to change. Liu's JUZD Bamboo
Streetwear Collection has just been picked up by Holt Renfrew, a leading Canadian
luxury retailer, rarely known for taking a chance on an unproven line from a new
designer. JUZD (pronounced "joost") is the world's first bamboo designer label, and
features high-end streetwear created using an exclusive bamboo fabric and Liu's edgy
"organic" and aggressive style of art.
Liu isn't following the path of a "typical" fashion designer. He has no formal
training in fashion or design. He has no work experience at any design agency. With
no exhibits to his name, Liu's creative and eco-conscious style have seemingly come
out of nowhere, beginning with his first collection of custom-designed tees with
original and edgy graphics.
Holt Renfrew's formula for success, at least for the last several years, has been
about picking proven lines. It might seem a risky move then for the company to put
its faith in unknown Canadian designer, Liu. Industry insiders, however, are taking
note of the JUZD line's bamboo fabric, with even industry veterans of over 50 years
is in awe of the fabric, custom-designed and milled with advanced textile
technology.
According to Liu, his success was foreshadowed in feedback from metro boutiques and
end consumers. "The fabric's potential revealed itself when it was shown to boutique
sales staff members and stylists. These are the trendsetters - they live and dictate
style in our culture. Their excitement at the fabric and graphics really kept the
dream, and motivation, alive from the beginning."
Holt Renfrew picked up the collection on July 8th 2008 and wanted delivery the next
week. "This is unheard of in the retail fashion industry," says Liu. "Retailers
typically buy lines at least nine months in advance." The JUZD collection is
scheduled to appear in Holt Renfrew in Toronto, Montreal, Vancouver, and Edmonton as
early as next week.
About JUZD - The Bamboo Streetwear Clothing Company

JUZD (pronounced joost) www.juzdbamboo.com is the planet\'s first bamboo designer
label, established in 2007 by Toronto designer Jing Liu. The label emphasizes
contemporary high-end streetwear created using exclusive custom-designed and milled
bamboo fabric. Each design is inspired by the designer's vision of "organic" and
aggressive style and the philosophy that art and fashion should co-exist in a way
that is innovative, eco-conscious, and empowering.

For more information about the JUZD label or new clothing line, or to learn more
about or set up an interview with Jing Liu, please contact Davi Tham at
416-561-4840.

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CONTACT:

Davi Tham
JUZD Bamboo
Tel: 416.561.4840
Davi@JUZDbamboo.com
Toll-Free: 1.888.589.3462
Fax:1.888.895.5893

Web Site: http://www.juzdbamboo.com

Contact Details: CONTACT:

Davi Tham
JUZD Bamboo
Tel: 416.561.4840
Davi@JUZDbamboo.com
Toll-Free: 1.888.589.3462
Fax:1.888.895.5893